{"id":8240,"date":"2026-01-28T04:16:37","date_gmt":"2026-01-28T04:16:37","guid":{"rendered":"https:\/\/universitasputrabangsa.ac.id\/?p=8240"},"modified":"2026-01-28T07:25:56","modified_gmt":"2026-01-28T07:25:56","slug":"bisnis-digital-upb-gelar-digital-business-expo-pelatihan-live-streaming-branding-dan-pameran-bisnis-digital","status":"publish","type":"post","link":"https:\/\/universitasputrabangsa.ac.id\/en\/bisnis-digital-upb-gelar-digital-business-expo-pelatihan-live-streaming-branding-dan-pameran-bisnis-digital\/","title":{"rendered":"Bisnis Digital UPB Gelar Digital Business Expo: Pelatihan Live Streaming, Branding, dan Pameran Bisnis Digital"},"content":{"rendered":"

Program Studi Bisnis Digital Universitas Putra Bangsa menggelar kegiatan Digital Business Expo yang meliputi pelatihan live streaming, branding, serta pameran bisnis digital pada Rabu, 28 Januari 2025. Kegiatan ini diikuti oleh pelaku UMKM di Kabupaten Kebumen serta siswa dari SMK di Kabupaten Kebumen.<\/p>\n\n\n\n

Acara secara resmi dibuka oleh Rektor Universitas Putra Bangsa, Dr. Gunarso Wiwoho, S.E., M.M. Dalam sambutannya, Rektor UPB menyampaikan bahwa program Kementerian Pendidikan Tinggi saat ini menitikberatkan pada konsep kampus berdampak<\/em>, yakni perguruan tinggi dituntut mampu memberikan dampak nyata bagi masyarakat dan dunia usaha. Rektor juga mengaitkan hal tersebut dengan teori disrupsi teknologi<\/em> yang dikemukakan oleh Clayton Christensen, yaitu munculnya inovasi dan teknologi baru yang mampu merubah serta menggantikan model bisnis lama.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Menurut Rektor, pelaku usaha maupun institusi pendidikan yang tidak mampu beradaptasi dengan perkembangan dunia digital akan tertinggal. Oleh karena itu, kegiatan Digital Bisnis Expo ini menjadi sangat relevan sebagai upaya menjembatani kampus dengan UMKM serta dunia industri, sekaligus dapat menjadi entry point<\/em> bagi lahirnya kolaborasi dan kegiatan yang lebih besar di masa mendatang.<\/p>\n\n\n\n

Sementara itu, Ketua Program Studi Bisnis Digital UPB, Anton Prasetyo, S.E., M.M., menjelaskan bahwa rangkaian kegiatan dalam Digital Bisnis Expo dirancang relevan dengan kebutuhan dunia usaha dan dunia kerja. Kegiatan pelatihan live streaming, branding, dan pameran bisnis digital menjadi bekal penting bagi pelaku usaha untuk memasarkan produk di era digital, yang kini telah menjadi sebuah kebutuhan. Kegiatan ini juga menjadi ruang pembelajaran bagi mahasiswa dengan dunia usaha secara langsung, serta perguruan tinggi juga dapat berperan sebagai mitra dan solusi melalui pendidikan dan pengabdian kepada masyarakat.<\/p>\n\n\n\n

Lebih lanjut, Anton Prasetyo menambahkan bahwa pelatihan ini tidak hanya menjadi ajang transfer pengetahuan, tetapi juga sebagai ruang diskusi, berbagi pengalaman, serta membangun jejaring guna meningkatkan kualitas layanan dan produk UMKM di ranah digital.<\/p>\n\n\n\n

Ketua Panitia Digital Business Expo, Yordan Hermawan Apidana, S.E., M.M., menyampaikan bahwa kegiatan ini sejatinya merupakan bagian dari proyek mahasiswa semester akhir. Proyek tersebut terdiri dari dua bentuk, yakni proyek konsultan dan proyek bisnis. Pada proyek konsultan, mahasiswa berperan memberikan pelatihan serta mengenalkan UMKM pada pemanfaatan teknologi digital. Sementara pada proyek bisnis, mahasiswa ditantang untuk menciptakan bisnis yang berorientasi pada kepuasan konsumen, yang pada tahap akhir dipamerkan dalam ajang Digital Bisnis Expo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Melalui kegiatan ini, Program Studi Bisnis Digital UPB berharap dapat memperkuat sinergi antara perguruan tinggi, pelaku UMKM, dan generasi muda, sekaligus mendorong transformasi digital yang berkelanjutan di Kabupaten Kebumen.<\/p>","protected":false},"excerpt":{"rendered":"

Program Studi Bisnis Digital Universitas Putra Bangsa menggelar kegiatan Digital Business Expo yang meliputi pelatihan live streaming, branding, serta pameran bisnis digital pada Rabu, 28 Januari 2025. Kegiatan ini diikuti oleh pelaku UMKM di Kabupaten Kebumen serta siswa dari SMK di Kabupaten Kebumen. Acara secara resmi dibuka oleh Rektor Universitas Putra Bangsa, Dr. Gunarso Wiwoho, […]<\/p>\n","protected":false},"author":2,"featured_media":8243,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[23,17],"tags":[],"class_list":["post-8240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-pmb"],"yoast_head":"\nBisnis Digital UPB Gelar Digital Business Expo: Pelatihan Live Streaming, Branding, dan Pameran Bisnis Digital - UNIVERSITAS PUTRA BANGSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/universitasputrabangsa.ac.id\/en\/bisnis-digital-upb-gelar-digital-business-expo-pelatihan-live-streaming-branding-dan-pameran-bisnis-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bisnis Digital UPB Gelar Digital Business Expo: Pelatihan Live Streaming, Branding, dan Pameran Bisnis Digital - UNIVERSITAS PUTRA BANGSA\" \/>\n<meta property=\"og:description\" content=\"Program Studi Bisnis Digital Universitas Putra Bangsa menggelar kegiatan Digital Business Expo yang meliputi pelatihan live streaming, branding, serta pameran bisnis digital pada Rabu, 28 Januari 2025. 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